Tesla Is Stuck With $800 Million in Unsold Cybertrucks, Is the Hype Finally Over?

Tesla is reportedly sitting on over 10,000 unsold Cybertrucks, valued at around $800 million, as consumer demand for the electric pickup appears to have collapsed. Once considered the future of EV innovation, the Cybertruck is now struggling to find buyers — even after massive discounts and a new entry-level model.

Tesla’s Turbulent 2025: Sales Plunge, Profits Crash

It’s been a rough year for Tesla. The company, which helped Elon Musk become the world’s richest man, has seen a dramatic fall from grace in 2025. Since Musk took on a controversial political role as the head of the Department of Government Efficiency (DOGE), many believe he’s become too distracted — attempting to slash $2 trillion from the U.S. federal budget while his company bleeds.

As a result, Tesla’s brand image has taken a hit, with global protests, vandalism, and criticism from investors who believe Musk should resign. The data paints a grim picture:

• Electric vehicle sales down 20%

• Net profit down 71% year-on-year

• Only 6,400 Cybertrucks sold in Q1 2025 out of a 250,000 annual sales goal

Political Ties Damaging Tesla’s Brand

Analysts and investors have raised concerns that Musk’s close ties to Donald Trump and the White House are politicizing the Tesla brand — turning away eco-conscious and moderate consumers. With Trump-era tariffs looming, fears about rising costs and uncertainty have also shaken customer trust.

Fire Sale Fails to Revive Cybertruck Sales

In a desperate attempt to recover momentum, Tesla slashed $10,000 off the Cybertruck’s price tag in April and introduced a cheaper $69,990 rear-wheel-drive model. But sales remained flat. Why?
The lower-end model has been criticized for removing key features like:

• Adaptive suspension

• Rear light bar

• Bed outlets

Even with generous financing and a new pricing strategy, buyers aren’t biting.

Reliability Concerns and Recalls Fuel Consumer Skepticism

Tesla’s recent recall issues — from sticky pedals to malfunctioning doors — have only made things worse. Consumer confidence is dropping as many now question the Cybertruck’s reliability, safety, and long-term value.

According to Business Insider, the company is now throttling Cybertruck production and shifting assembly line workers to focus on the more stable and best-selling Model Y.

Has Tesla Lost Touch With What Consumers Really Want?

While Tesla built its reputation on bold innovation and viral product reveals, consumers today are prioritizing practicality and dependability. The Cybertruck’s eccentric design and high price tag may have finally crossed the line — appealing more to hype than actual day-to-day needs.