GTA 6 Price May Reach $80, Hinted by Borderlands 4 Boss

Now that Rockstar has finally unveiled a wave of content about Grand Theft Auto VI, fans are turning their attention to one of the biggest remaining mysteries: How much will GTA 6 cost?

With the cost of video games steadily rising, it’s no surprise that gamers are concerned. Companies like Microsoft and Nintendo have already increased the price of new releases, and with GTA 6 expected to launch in 2026, the price tag could be the highest yet for a mainstream title.

Borderlands 4 Sparks GTA 6 Price Concerns

The speculation gained traction after a revealing comment from Gearbox Software CEO Randy Pitchford, who is currently promoting the upcoming Borderlands 4. When a fan urged him on Twitter not to price the game at $80, Pitchford responded bluntly:

“A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen.
My local game store had Starflight for Sega Genesis for $80 in 1991… and I found a way to make it happen.”

This remark drew backlash online for being dismissive of modern economic realities. But more importantly, it raised alarms for GTA 6 fans — because Gearbox and Rockstar Games are both owned by Take-Two Interactive.

If Pitchford has no control over Borderlands pricing, it implies that Take-Two is calling the shots, and the same pricing structure could be applied to Rockstar’s biggest title yet.

Take-Two’s Influence on GTA 6 Pricing

Given that Take-Two oversees both Gearbox and Rockstar, many now believe that GTA 6 could launch at a premium price, potentially $79.99 or higher. This would follow the trend set by other publishers embracing higher prices for AAA titles.

The publisher has not officially confirmed the pricing yet, but fans are bracing for what could be the most expensive base edition of a Rockstar game to date.

Key Takeaways for GTA Fans

• GTA 6 price could start at $80, with deluxe editions potentially costing more.

• Take-Two Interactive likely controls pricing, not the individual studios.

• Pitchford’s comments suggest that premium pricing is becoming standard for top-tier games.

• Gamers should expect early access bundles and collector’s editions to push prices even higher.

Final Thoughts

While the final GTA VI price is still unconfirmed, current signs point to a steeper-than-usual cost. With gaming budgets tightening for many players, the industry may need to find new ways to justify such prices — or risk alienating even dedicated fans.

Until then, prepare your wallets — GTA 6 may not be cheap.